24th May | Tuesday
8:30 – 9:00
9:00 – 13:00
Session 1 (with coffeebreak)
We begin by studying the classic approach to firm strategy. This seeks to align a firm’s activities in support of a competitive advantage within an attractive industry. The session builds on the key elements of any strategy – the definition of the firm’s objective, scope, and competitive advantage – and lays out frameworks for developing an effective strategy and aligning activities inside the firm.
“Edward Jones in 2017: Implementing the Solutions Approach” HBS Case # 719-411
Financial service sector
Strategy execution, Strategy formulation, Change management, Business models, Innovation, Economics
13:00 – 14:00
14:00 – 18:00
Session 2 (with coffeebreak)
FORMULATE A GREAT STRATEGY
Working from the strategy frameworks introduced in the first module, individuals will be encouraged to articulate their company’s strategy and competitive advantage. Groups will then critique each other’s presentations and suggest improvements to the proposed strategies.
“Edward Jones in 2017: Implementing the Solutions Approach” continued – moving forwards with a very different business model
18:00 – 19:30