David J. Collis, Ph. D.
Strategic Reorientation and Digitalization in a Post-Pandemic Era
– the 2nd HESR Masterclass with a Harvard Business School professor in Cluj-Napoca –
Day(s)
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Hour(s)
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Minute(s)
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Second(s)
24th – 25th May
8:30 – 19:30
Cluj-Napoca | DoubleTree by Hilton
About
The masterclass offers a practical approach to strategy development and business model reorientation especially under high external uncertainties, such as current market developments caused by the pandemic or international conflicts, and under internal resistance in the organization against change. The courses will place a special emphasis on digital business models and novel ways of competing in a continuously evolving business landscape.
Testimonials
The seminar held in June 2019, led by Harvard Business School Professor Frank Cespedes was an amazing learning and social event. Case studies method, think out of the box take away and all this delivered with great energy!
I highly recommend the 2022 Masterclass for every manager focusing on strategy.
There is no doubt in my mind that seminar event from 2019 led by Harvard Business School Professor Frank Cespedes was a great success. I was especially impressed by the professional organization as well as by the fact that events of such quality are now accessible to local business people. I would strongly encourage everyone interested in managing a business not to miss out on this outstanding opportunity of learning as it was truly a memorable experience for me!
The previous HESR seminar led by Harvard Business School Professor Frank Cespedes was a hands-on, thought-provoking program that left me truly inspired; feeling much more confident and clear-sighted, with many actionable take-aways I was able to apply immediately.
I’m sure we’ll get the same level of relevance and eye-opening experiences from this year’s masterclass too.
Speaker
Tickets
EARLY BIRD TICKET
11 APRIL - 6 MAY- Entry to all 4 sessions
- Coffee Break & Lunch
- 1 Cocktail night ticket
NORMAL TICKET
7- 15 MAY- Entry to all 4 sessions
- Coffee Break & Lunch
- 1 Cocktail night ticket
SESSIONS
CLASSIC STRATEGY
The session builds on the key elements of any strategy.
Session 1:
CLASSIC STRATEGY
We begin by studying the classic approach to firm strategy. This seeks to align a firm’s activities in support of a competitive advantage within an attractive industry. The session builds on the key elements of any strategy – the definition of the firm’s objective, scope, and competitive advantage – and lays out frameworks for developing an effective strategy and aligning activities inside the firm.
CASE
“Edward Jones in 2017: Implementing the Solutions Approach” HBS Case # 719-411
INDUSTRY
Financial service sector
RELATED TOPICS
Strategy execution, Strategy formulation, Change management, Business models, Innovation, Economics
Session 2:
FORMULATE A GREAT STRATEGY
Working from the strategy frameworks introduced in the first module, individuals will be encouraged to articulate their company’s strategy and competitive advantage. Groups will then critique each other’s presentations and suggest improvements to the proposed strategies.
CASE
“Edward Jones in 2017: Implementing the Solutions Approach” continued – moving forwards with a very different business model
FORMULATE A GREAT STRATEGY
Groups will critique each other’s presentations and suggest improvements to the proposed strategies.
THE COMPLETE STRATEGY LANDSCAPE
The lecture introduces “The Complete Strategy Framework” which covers value creation, capture and realization.
Session 3:
THE COMPLETE STRATEGY LANDSCAPE
The session builds on the discussion of Edward Jones’ response to its changing business environment, widening the focus to embrace the complete strategy landscape. In particular, digital business models and novel ways of competing are examined that create, rather than just capture value.
The lecture introduces “The Complete Strategy Framework” which covers value creation, capture and realization. Emphasis is placed on how firms can exploit the evolving opportunity set to create enormous entrepreneurial value with a novel business model – a unique “job to be done”, monetization method and set of assets. The emergence of digital platforms is used as the primary example that underpins the market capitalization of the world’s most successful companies.
CASE
“$19B 4 txt app WhatsApp…omg!” HBS Case # 715-441
INDUSTRY
Social media and digital platforms
RELATED TOPICS
Social media, Mergers and acquisitions, Strategy
Session 4:
IMPLEMENTING STRATEGY UNDER UNCERTAINTY
Participants will learn to develop a novel business model that could potentially destroy their firm’s current strategy and competitive advantage. The session includes the way how these strategies can be improved to overcome resistance to adoption inside and outside the company.
CASE
“Komatsu and Smart Construction” HSB Case # 521-042
INDUSTRY
Construction and engineering
RELATED TOPICS
Digital transformation, Corporate strategy, Business models
IMPLEMENTING STRATEGY UNDER UNCERTAINTY
The session includes the way how these strategies can be improved to overcome resistance to adoption inside and outside the company.
Last Event Gallery
DoubleTree by Hilton
Centrally located on a quiet street in Cluj-Napoca close to the main historical landmarks, DoubleTree by Hilton Hotel Cluj offers a fitness area including a swimming pool with panoramic views, free high-speed Wi-Fi and private secured parking.
Each nonsmoking room at DoubleTree by Hilton Hotel Cluj features decorations combining modern and traditional design. Facilities inside include free Wi-Fi, air conditioning, flat-screen TVs, a mini-bar, a safe and complimentary water. Business guests will find here a spacious working desk.
Enjoy a chocolate cookie while waiting for the check-in at the 24-hour front desk. At the Syndicate Bar, guests can unwind with a drink in front. At the Marco Polo Restaurant, you can start your morning with a breakfast, or choose from the local and international dishes from the à la carte menu. Ken Sai Restaurant, located on the 6th floor, offers a panoramic view of the Central Park and Citadel Hill, and the menu features a variety of cuisine blending fresh ingredients with a twist.
After a long day, relax at the on-site spa, including a sauna, or burn some energy in the indoor pool or at the fitness center. Massages are available at an extra cost. You will also find here a conference center accommodating up to 300 guests, 2 meeting rooms, and a banquet hall.
DoubleTree by Hilton Hotel Cluj is also close to many commercial establishments like banks, public institutions and universities, as well as within walking distance from the Botanical Garden, St. Michael’s Catholic Cathedral, Hungarian Opera House and National Theater.